Four ways this market charges for the same underlying job: asking language models about your brand and counting the answers. The engines are broadly similar. The bill is not.
Entry-level monitoring. Cheap per month, thin per answer.
Full analytics suites built for in-house marketing teams.
Sales-led contracts for large brands with a dedicated team.
A complete audit you buy one time, the way you buy a report.
Say you want one honest answer to “what do the models say about us?” Here is the arithmetic against the cheapest subscription on the market.
A $29 tracker is cheaper — $29 against our $49. If one month is genuinely all you need, buy the tracker.
The tracker has taken $174 and is still charging. Our $49 was paid once, in month one, and the report is still yours.
$348 against $49. The subscription passed our one-time price during month two and never stopped.
We sell a subscription too — $99/month for weekly tracking — and if you need a number that moves every week, that is the honest thing to buy. The difference is that we don't make it the only door.
Not a dig at the well-funded platforms — most of them do all of this. This is specifically what you give up at the $19–29 end of the market.
Language models answer differently on repeat. Ask once and you can't tell a real change from noise. We run every prompt three times and report a stability score, so a week-over-week move means something.
Sentiment tells you the tone. It doesn't tell you the model quoted a price you retired two years ago. We flag factual errors separately, because those are the ones that cost you the sale.
Search Console's AI reports cover Google's own search surface, for free — use them. They say nothing about ChatGPT, Claude, Perplexity, or the Gemini assistant. We cover those four, so run both.
This is a $49 report, not a platform. Cases where a subscription is the correct purchase:
Five prompts, one model, no signup, no card. If the number looks fine, you've spent nothing.